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Fine Art Print : A (Y)appy Idea! by William Heath Robinson, WWI rationing
Fine Art Prints from Mary Evans Picture Library
A (Y)appy Idea! by William Heath Robinson, WWI rationing
The Ventrimetric System: Rational weights and measures for use in hotels, restaurants, and clubs for the limitation of appetites. One contraption restricts the diner by measuring his expanding waistline, while another, rather embarrassing solution, is to parp a warning once a diner exceeds a certain weight. A humorous comment on the introduction of rationing in Britain during the First World War. The title of the cartoon is a kit on the name of Arthur Yapp. Sir Arthur Yapp (1869-1936) was Deputy President of the YMCA and Director of Food Economy during the First World War. Date: 1917
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Media ID 14392829
© Illustrated London News Ltd/Mary Evans
Amusing Contraption Contraptions Control Dining Eating Machines May16 Ration Rationing Restaurant Weighing Weight
20"x16" (+3" Border) Fine Art Print
Step into a whimsical world with our latest addition to the Media Storehouse Fine Art Prints collection: A (Y)appy Idea! by the ingenious William Heath Robinson. This delightful illustration, brought to you through our partnership with Mary Evans Prints Online, showcases a playful take on rationing during WWI. The Ventrimetric System, as depicted in this print, offers a unique and humorous perspective on portion control in hotels, restaurants, and clubs. Add a touch of charm and conversation-starting appeal to your space with this timeless piece of art.
20x16 image printed on 26x22 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Image Size (if not cropped) is 37.2cm x 50.8cm (14.6" x 20")
Estimated Product Size is 55.9cm x 66cm (22" x 26")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
A (Y)appy Idea!: Satirizing the Struggle with WWI Rationing in William Heath Robinson's Cartoon During the tumultuous period of the First World War, the British people faced numerous challenges, including food shortages that necessitated strict rationing. In response to this predicament, Sir Arthur Yapp, Deputy President of the YMCA and Director of Food Economy, proposed innovative solutions to help control appetites in hotels, restaurants, and clubs. William Heath Robinson, a renowned British cartoonist, captured the essence of these measures in his humorous work titled "A (Y)appy Idea!" dated 1917. In this cartoon, Heath Robinson presents two contraptions designed to limit the intake of diners, poking fun at the newly introduced rationing system. The first device measures a diner's expanding waistline, ensuring they do not overindulge. The second, more embarrassing solution, emits an unpleasant parp once a diner exceeds a certain weight. The title of the cartoon is a playful reference to Sir Arthur Yapp, who was at the forefront of implementing food control measures during the war. Heath Robinson's work not only highlights the challenges of rationing but also adds a touch of humor to the situation, making it an intriguing piece of social commentary from the era. This cartoon, with its clever use of contraptions and satire, continues to resonate with audiences today, offering a glimpse into the unique ways people coped with the hardships of wartime Britain.
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